Post by account_disabled on Dec 14, 2023 8:15:34 GMT
Assuming that you are not new to the search engine industry, I think you have heard some information about EAT. Although this concept has been a part of our lives since 2014, it has become one of the most important elements of SEO especially recently. However, unfortunately, EAT can also be one of the most confusing concepts in search engine optimization, even for industry experts. So what is EAT? What does EAT mean for SEO? What to do to improve EAT score? In this article, I will tell you exactly what EA-T is, why it is important, and how it affects your SEO efforts. What is EAT, What Does It Mean? EAT basically stands for the words Expertise, Authoritativeness and Trustworthiness; that is, Expertise, Competence and Reliability in its Turkish version. This concept originally comes from Google's Search Quality Rater guide and started to gain importance after the Medic update in August 2018 .
We can basically define EA-T as a general metric that Google uses to measure the quality of a page. As you can imagine, the quality of the page plays a critical role in Google's organic search results rankings. In this guide , Google lists the Country Email List most important factors that determine the quality of a page as follows: Purpose of the page Expertise, competence and reliability Quality and quantity of main content Information about the website Reputation of the page Assuming that all these are equally important, it is possible to say that the more expertise, competence and reliability a page displays, the more it helps it to appear in higher rankings.
How and Based on What Does Google Determine EA-T? EAT is translated as UYG, that is, Expertise, Competence and Reliability, in Google's archive where its basic updates are listed. These three words symbolize the criteria required for a business to be considered a leader in its field, regardless of industry or niche. Google uses all three metrics to evaluate the expertise, authority, and trustworthiness of a website and its content by URL. Expertise When we look at the basic meaning, expertise is defined as "expert competence and knowledge in a certain field". If you offer a product or service for which you have in-depth knowledge, you are considered an “expert” in your field – especially if you can prove that your knowledge is at a level equal to or greater than that of your competitors.
We can basically define EA-T as a general metric that Google uses to measure the quality of a page. As you can imagine, the quality of the page plays a critical role in Google's organic search results rankings. In this guide , Google lists the Country Email List most important factors that determine the quality of a page as follows: Purpose of the page Expertise, competence and reliability Quality and quantity of main content Information about the website Reputation of the page Assuming that all these are equally important, it is possible to say that the more expertise, competence and reliability a page displays, the more it helps it to appear in higher rankings.
How and Based on What Does Google Determine EA-T? EAT is translated as UYG, that is, Expertise, Competence and Reliability, in Google's archive where its basic updates are listed. These three words symbolize the criteria required for a business to be considered a leader in its field, regardless of industry or niche. Google uses all three metrics to evaluate the expertise, authority, and trustworthiness of a website and its content by URL. Expertise When we look at the basic meaning, expertise is defined as "expert competence and knowledge in a certain field". If you offer a product or service for which you have in-depth knowledge, you are considered an “expert” in your field – especially if you can prove that your knowledge is at a level equal to or greater than that of your competitors.
